On the one hand, the platform serves as a medium for Pharma brands to deliver tailored educational content plus on-demand expert support and listen directly to physician insights, helping them optimize their product launches and overall engagement with physicians. On the other hand, it optimizes the engagement and overall benefit for physicians through a simple three step process, namely ‘share,' ‘learn,' and ‘connect.' The ‘share' aspect of the platform enables physicians to share their insights on medical advances and request their specific educational needs. The ‘learn’ aspect provides access to tailored and focused educational content in the form of five to fifteen-minute videos on relevant topics. “The short videos on the platform are accompanied by quick summary bullets, enabling busy physicians to get hold of the content without the need to re-watch the videos,” states Akbar, Founder and CEO at Navinata Health. This helps physicians stay well informed of important medical advances amidst their increasingly demanding schedules. The ‘connect’ feature of Navinata’s platform enables physicians to engage in convenient on-demand 1-on-1 discussions with thought leaders in their specific field.
Our approach is to put the physicians front and center before we share any content with them
In an instance, Navinata Health helped a remote small town doctor more effectively deal with a hematological malignancy. The Knowledge Exchange Platform educated the doctor on the various new therapies that had recently become available and the side effects involved, enabling him to better tailor his care to individual patient needs. He was further able to connect directly with a renowned thought leader to get his urgent and important questions answered, thus helping him become more comfortable in treating the disease.
Through its unique offering, Navinata Health has indeed come to ensure that the most important entity in the healthcare spectrum, namely the patient, has access to the most effective life-saving therapies. Although Navinata Health is currently focused primarily on educational campaigns within cancer and auto-immune disorders, it looks forward to further expanding its focus to respiratory diseases, neurological disorders, and diabetes, thus fuelled with the noble intentions of enabling knowledge exchange to a broader range of healthcare specializations.