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Mytonomy has been recognized by Healthcare Tech Outlook Magazine as the exclusive recipient of “Top 10 Healthcare Startups - 2017,” based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Healthcare Tech Outlook research and editorial team based on insights from an interview with Vinay Bhargava, Co-Founder & President.


Vinay Bhargava, Co-Founder & President, MytonomyBy leveraging Mytonomy’s Patient Experience Cloud, hospitals can deliver curated video content—largely in the form of short videos that delivermicro-learning—to their patients. Be it welcome videos from hospital CMOs, or clips that elucidate the treatment process thereby reducing patient anxiety or even videos that are aimed at patient wellbeing after discharge, Mytonomy has it all. The end goal is patient behavior change.
The company also partners with some of the prominent healthcare publishers and medical centers to add to their rich library of resourceful video content. Additionally, Mytonomy has the capacity to produce their own videos as well as for healthcare providers. For the latter aspect, Mytonomy’s studio is backed by a medical director and productions are previewed by medical advisors.
Unlike other patient engagement players, Mytonomy does not ’dribble’ out one video at a time to the user. The platform is designed in such a way that the patients are taken through a stage-by-stage learning journey that runs parallel to their treatment and medical condition. Healthcare providers can implement validated 3rd party surveys to use behavioral science to go beyond patient activation. These analytics tools allow for patient segmentation – patients with different scores on surveys can be given different follow up education, enabling providers to create different risk pools and drive value-based care. In essence, Mytonomy leverages behavioral science to bring about a positive outcome on patient behavior such that they are better aligned to the healthcare services they receive; a scenario where both the provider and patients are in sync to drive overall efficiency into the healthcare process.![]()
We are able to make healthcare feel less like healthcare and more of a digital experience that consumers may be familiar with
The platform’s benefits translate to personalized patient care, improved conversion rates, and efficiency in healthcare processes and nursing. For one of their clients, Mytonomy was able to reduce the no-show rate for routine stress tests from fifty to seven percent. The formula was simple: focusing on reducing patient anxiety and building an emotional connection with the patient. “This no-show reduction alone has the potential to save the hospital $328,000 a year. When applied across most or all procedures, the savings for care providers would be enormous,” mentions Bhargava.
As a former Google employee, Bhargava has imbibed into Mytonomy, two prime aspects that the tech behemoth always upheld: focus on the end user—patients—and make it easy for customers—healthcare providers—to self-serve. As such, hospitals can go up and running with the Patient Experience Cloud in less than two weeks. Also, Mytonomy boasts more than eighty percent of usage data. To maintain its impressive achievement, Mytonomy plans to expand its library to house content that spans across a wide spectrum of healthcare facets. The company also plans to sharpen their analytics capability further so that newer data models for patient engagements can enhance the delivery of personalized care.
Company
Mytonomy
Management
Vinay Bhargava, Co-Founder & President, Mytonomy
Description
Enables hospitals to take patients through a learning journey that runs parallel to the treatment
This news follows Amazon Web Services' (AWS) announcement that Mytonomy has been selected to participate in the AWS Healthcare Accelerator: Global Cohort for Workforce, a four-week technical, business, and mentorship program for startups seeking to use AWS to improve healthcare workforce training, retention, and deployment.
The AWS Healthcare Accelerator curriculum provides opportunities such as hands-on AWS Cloud and technical training, mentorship from healthcare experts, and exposure to AWS customers and members of the AWS Partner Network. This opportunity will support Mytonomy’s efforts to extend its Cloud for Healthcare solution for nurse training, engagement and retention on AWS. The Accelerator will culminate with a Demo Day where Mytonomy’s Cloud for Healthcare may be showcased to key stakeholders in the healthcare industry in order to drive partnership and customer growth.
Healthcare workforce shortages are at crisis levels, driven by burnout, shrinking budgets, and the aftermath of a worldwide pandemic. As a result, patients may go untreated or experience delays in care, and healthcare workers need support now more than ever.
Mytonomy’s award-winning education and engagement platform is built on AWS, and along with its clinical film studio, Mytonomy plans to offer this digital-forward and consumer-centric solution to help healthcare organizations tackle the urgent challenges their workforces face.
“We are honored to have been selected to participate in the AWS Healthcare Accelerator and look forward to working closely with AWS to gain valuable advice and insight on deepening our use of AWS capabilities for expansion and scale,” said Anjali Kataria, Mytonomy CEO and Cofounder.
“Healthcare workforce issues are an urgent problem that Mytonomy Cloud for Healthcare is well suited to address. By leveraging the power of content streaming and sophisticated education and engagement capabilities, Mytonomy can help our healthcare workforce automate while retaining a human touch.” Kataria added, “Specifically, we will help providers onboard and retain new nursing staff, save clinicians time, and improve quality and safety for patients—while delivering a better overall experience to our healthcare workforce.”
“Solutions to help clinicians as well as other office and technical staff in healthcare are needed urgently and globally,” said Dr. Rowland Illing, Chief Medical Officer and Director of International Public Sector Health at AWS. “We know that advancing cloud- and technology-enabled approaches can alleviate some of the burden, and we’re proud to be convening standout startups and healthcare leaders in this first-ever global Accelerator to do that.”