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Mytonomy
Redefining the Patient Education Experience

Mytonomy: Redefining the Patient Education Experience

Vinay Bhargava, Co-Founder & President, MytonomyVinay Bhargava, Co-Founder & President, Mytonomy
Although healthcare may begin at the clinician’s office, it most certainly shouldn’t end there, especially at a time when gadgets and the necessary options for connectivity have already found a place among the masses. However, healthcare institutions often tend to underestimate the impact that well-informed and guided patients can have on the healthcare ecosystem. By positioning itself at the sweet spot between patient engagement and education, Maryland-based Mytonomy offers a cloud-based platform that can readily be leveraged by healthcare institutions to propel themselves into the era where healthcare is becoming more consumer centric. “The business model for healthcare is changing, but no one is helping health systems deliver care differently to patients so that they can contribute more toward their wellbeing. We are able to make healthcare feel less like healthcare and more of a digital experience that consumers may be familiar with,” mentions Vinay Bhargava, the president and co-founder of Mytonomy.

By leveraging Mytonomy’s Patient Experience Cloud, hospitals can deliver curated video content—largely in the form of short videos that delivermicro-learning—to their patients. Be it welcome videos from hospital CMOs, or clips that elucidate the treatment process thereby reducing patient anxiety or even videos that are aimed at patient wellbeing after discharge, Mytonomy has it all. The end goal is patient behavior change.

The company also partners with some of the prominent healthcare publishers and medical centers to add to their rich library of resourceful video content. Additionally, Mytonomy has the capacity to produce their own videos as well as for healthcare providers. For the latter aspect, Mytonomy’s studio is backed by a medical director and productions are previewed by medical advisors.


We are able to make healthcare feel less like healthcare and more of a digital experience that consumers may be familiar with

Unlike other patient engagement players, Mytonomy does not ’dribble’ out one video at a time to the user. The platform is designed in such a way that the patients are taken through a stage-by-stage learning journey that runs parallel to their treatment and medical condition. Healthcare providers can implement validated 3rd party surveys to use behavioral science to go beyond patient activation. These analytics tools allow for patient segmentation – patients with different scores on surveys can be given different follow up education, enabling providers to create different risk pools and drive value-based care. In essence, Mytonomy leverages behavioral science to bring about a positive outcome on patient behavior such that they are better aligned to the healthcare services they receive; a scenario where both the provider and patients are in sync to drive overall efficiency into the healthcare process.

The platform’s benefits translate to personalized patient care, improved conversion rates, and efficiency in healthcare processes and nursing. For one of their clients, Mytonomy was able to reduce the no-show rate for routine stress tests from fifty to seven percent. The formula was simple: focusing on reducing patient anxiety and building an emotional connection with the patient. “This no-show reduction alone has the potential to save the hospital $328,000 a year. When applied across most or all procedures, the savings for care providers would be enormous,” mentions Bhargava.

As a former Google employee, Bhargava has imbibed into Mytonomy, two prime aspects that the tech behemoth always upheld: focus on the end user—patients—and make it easy for customers—healthcare providers—to self-serve. As such, hospitals can go up and running with the Patient Experience Cloud in less than two weeks. Also, Mytonomy boasts more than eighty percent of usage data. To maintain its impressive achievement, Mytonomy plans to expand its library to house content that spans across a wide spectrum of healthcare facets. The company also plans to sharpen their analytics capability further so that newer data models for patient engagements can enhance the delivery of personalized care.

Top 10 Healthcare Startups - 2017

Company
Mytonomy

Management
Vinay Bhargava, Co-Founder & President, Mytonomy

Description
Enables hospitals to take patients through a learning journey that runs parallel to the treatment

Mytonomy News

Mytonomy Selected to Participate in AWS Healthcare Accelerator: Global Cohort for Workforce

BETHESDA - Mytonomy, Inc. announced today, at the ViVE healthcare conference in Nashville, that it will be expanding its award-winning education and engagement offering to advance solutions for addressing urgent challenges facing our country’s healthcare workforce.
This news follows Amazon Web Services' (AWS) announcement that Mytonomy has been selected to participate in the AWS Healthcare Accelerator: Global Cohort for Workforce, a four-week technical, business, and mentorship program for startups seeking to use AWS to improve healthcare workforce training, retention, and deployment.
The AWS Healthcare Accelerator curriculum provides opportunities such as hands-on AWS Cloud and technical training, mentorship from healthcare experts, and exposure to AWS customers and members of the AWS Partner Network. This opportunity will support Mytonomy’s efforts to extend its Cloud for Healthcare solution for nurse training, engagement and retention on AWS. The Accelerator will culminate with a Demo Day where Mytonomy’s Cloud for Healthcare may be showcased to key stakeholders in the healthcare industry in order to drive partnership and customer growth.
Healthcare workforce shortages are at crisis levels, driven by burnout, shrinking budgets, and the aftermath of a worldwide pandemic. As a result, patients may go untreated or experience delays in care, and healthcare workers need support now more than ever.
Mytonomy’s award-winning education and engagement platform is built on AWS, and along with its clinical film studio, Mytonomy plans to offer this digital-forward and consumer-centric solution to help healthcare organizations tackle the urgent challenges their workforces face.
“We are honored to have been selected to participate in the AWS Healthcare Accelerator and look forward to working closely with AWS to gain valuable advice and insight on deepening our use of AWS capabilities for expansion and scale,” said Anjali Kataria, Mytonomy CEO and Cofounder.
“Healthcare workforce issues are an urgent problem that Mytonomy Cloud for Healthcare is well suited to address. By leveraging the power of content streaming and sophisticated education and engagement capabilities, Mytonomy can help our healthcare workforce automate while retaining a human touch.” Kataria added, “Specifically, we will help providers onboard and retain new nursing staff, save clinicians time, and improve quality and safety for patients—while delivering a better overall experience to our healthcare workforce.”
“Solutions to help clinicians as well as other office and technical staff in healthcare are needed urgently and globally,” said Dr. Rowland Illing, Chief Medical Officer and Director of International Public Sector Health at AWS. “We know that advancing cloud- and technology-enabled approaches can alleviate some of the burden, and we’re proud to be convening standout startups and healthcare leaders in this first-ever global Accelerator to do that.”

Mytonomy Cloud for Healthcare Earns Impressive Scores in KLAS Spotlight Report

Mytonomy Earns an Outstanding Overall Score Among Patient Education Vendors for Providing Modern Healthcare Education through a Cloud-Based Platform
BETHESDA - Mytonomy, a leader in cloud solutions for health education and engagement, was featured in a KLAS Research Emerging Company Spotlight report published in April 2024. Receiving an overall score of 90.5*, Mytonomy Cloud for Healthcare's early data score is above average for vendor solutions in the Patient Education category. In addition, 100% of the Mytonomy clients interviewed said they would buy Mytonomy again, and 100% indicated they have Mytonomy in their long-term plans.
"All interviewed Mytonomy customers are satisfied- and more than 50% are highly satisfied- with the patient education solution, reporting that it successfully drives patient-focused outcomes," said Adam Cherington, lead author, KLAS Research. According to the report, respondents also highlighted their positive implementation experiences, excellence in the content Mytonomy produces, and the easy-to-use video platform that meets the needs of diverse patient populations.
Our collaboration with health systems underscores how effective patient education strategies can enhance provider efficiency and improve patient satisfaction," said Anjali Kataria, CEO & Co-founder of Mytonomy. "Our patient engagement solution, focused on video-based microlearning education and written instruction, offers an engaging alternative to legacy patient education solutions. These previous systems were often designed around inpatient discharge use cases. Today, healthcare starts and ends at home, and providers can prepare patients with Mytonomy for their visit, procedure, and discharge before they even arrive.
The business and clinical value of Mytonomy's video platform was acknowledged by a VP at a health system noting, "Mytonomy's strength is their video platform, quite frankly, because of its ability to deliver and how easy it is for patients to access. Mytonomy creates content in a way that is really consumable by the patient. They address diversity, language, and all kinds of issues with their videos, and that is a real positive."
KLAS Report Reveals Outcomes Expected by Customers
Using data collected from Mytonomy's customers, the following achievements were validated in the Spotlight Report:
• Increased patient engagement with assigned education
• Patients more prepared for procedures
• Improved customer experiences, HCAHPS scores, and NPS
The report also revealed the top reasons Mytonomy was selected vs other vendors:
• An innovative patient education approach
• Custom content options
• Strong data analytics
• A solution that is easy to understand and use
"In addition to our advancements in the video format, our attention on usage for driving outcomes presents a new perspective on assessing patient education," said Vinay Bhargava, President and Co-Founder of Mytonomy.
Mytonomy Helps Nurses Do More & Improves Patient Satisfaction
Integrated with Epic at leading health systems, thousands of Mytonomy videos are watched weekly in key service lines such as cardiac surgery, orthopedics, diabetes, and more. Like efforts to automate clinical inbox responses through AI, Mytonomy uses the automated assignment of video education to reduce questions posed to providers. Customers in Orthopedics have reported hiring fewer navigators due to the implementation of Mytonomy. Patients in cardiac surgery demonstrated greater awareness of blood thinner education, with top-box HCAPHS scores increasing.